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Website Analytics Tool Omniture: Love It or Loathe It

Omniture, a website analytics tool, has legions of fans who use it to understand user behavior metrics and site stats.

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How to Climb Out of the Four Greatest Data Strategy Pitfalls

For one, don't think data is telling you to go one way when, in reality, the world is going in another.

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Lack of Workforce Insight Is Killing Your Business

Workforce analytics can cultivate a culture of continuous improvement.

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10 Things to Check Before Launching a Website

Here are some critical pre-flight steps, from proofreading to validating code to adding sitemaps.

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Without Good Analysis, Big Data Is Just a Big Trash Dump

Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.

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How to Use Analytics to Unlock a Treasure Trove of Information

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.

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IBM, Facebook Team Up on Marketing Analytics Mashup

The goal is to drive personalized campaigns, both on the social network and across other digital channels.

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Sales Forecasting -- by Reps, at Least -- Is Dead

Predictive analytics technology, on the other hand, is alive and kicking.

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4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.

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Watch Out! Here Comes Big Data 2.0

Small-business owners now have access to the highest levels of data technology.

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Why You Need to Embrace the Big Data Trend in HR

Big data is an increasingly available resource for recruiting and retaining the best talent, with substantial savings for employers.

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3 Things That Successful Entrepreneurs Know About Data

Attaching strategic actions to important metrics can turn your company into a money-making machine.

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The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.

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How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.

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Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

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SurveyMonkey Expands Business Into Paid Analytic Services

The idea is to help companies better understand their customers.

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Flying Blind: How Instagram Measured Success In the Pre-Analytics Era

A scant five years ago startups didn't have access to the analytics commonly available now. The Instagram team improvised ingeniously.

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Looking to Use Big Data? Ask These 4 Questions.

Big data doesn't have to be scary; businesses just need to ask the right questions.

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Your Data Needs Regular Health Checkups, Too

Businesses collect data constantly but are not always so consistent evaluating if it best serves the strategy.

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8 Tips to Help Marketers Conquer the YouTube Analytics Dashboard

YouTube's Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers.

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4 Signs Your Startup Has Officially Matured Into an Established Enterprise

While every business begins its life as a startup, here's how to determine that you're on the growth path.

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Everything You Need to Know About Setting Up Your Company Page on LinkedIn

Find out what you can showcase -- and how -- on your company's LinkedIn page to attract new employees and new business.

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10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.

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Which Do We Need More: Big Data or Fast Data?

Why computers can't do all the work: data analysts are important, too

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Microsoft Nails All But 4 of 24 Oscar Predictions

And the statue for best data-driven Academy Award predictions goes to...Bing.

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Why Business That Use 'Big Data' Make More Money (Infographic)

You have probably heard people talk about 'big data.' If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro...

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Palantir Buys Fancy That, an Indication that Brick-And-Mortar Shopping Is Increasingly a Digital Game

The acquisition is a bit of a departure from Palantir's focus on issues like national security and defense strategy but also a harbinger of how data...

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10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.

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