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An Old Favorite

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  • Posted on 23rd Sep, 2022 05:31 AM
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Entrepreneurial, International business - An Old Favorite - Entrepreneur.com

This story appears in the August 1999 issue of Entrepreneur. Subscribe »

Long before the 2004 Olympics come to town, the entrepreneurialpotential in is shining brighter than a gold medal. It'seasy to understand why--the cradle of former civilizations isdashing toward the new millennium at a record-setting pace.

Quickening the strides are a number of factors. Among them:Greece has inflation under control, at 3.5 percent, for the firsttime in two decades; it's lining up to join the EuropeanMonetary Union in two years and the Athens Stock Exchange performedas well as others in the world last year. Another catalyst is theHellenic Center for Investment (ELKE), a and Greekgovernment-funded nonprofit organization designed to help bring innew business to serve the nation's 10.6 million residents andthe rest of the Mediterranean and North African regions. Empoweredto promote applications for government grants and counsel potentialinvestors, ELKE is winning kudos for greasing its country'sentrepreneurial wheels.

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