Franchising is the most successful device for small-businessownership ever invented. One person invests his or her own capitaland builds a retail concept using the trademark and proven businesssystems of the franchisor, all while tapping the power of grouppurchasing and advertising. This uniquely American concept is nowbeing exported to the far reaches of the globe--McDonald'srecently announced that in the first six months of 1999, it opened523 restaurants outside the United States and that its restaurantin Gibraltar marked 117 countries now spanned by the Golden Arches.Truly, there's no end in sight. Franchising is minting newmillionaires both in the United States and abroad at anunprecedented clip.
The franchise method of distribution has been adopted invirtually every category of small business you can imagine. Whatstarted with the great American hamburger is now found in serviceindustries throughout the booming economy.
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