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Attention Getters

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  • Posted on 22nd Sep, 2022 22:16 PM

Guerrilla marketing, business - Attention Getters - Entrepreneur.com

This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Out of ideas? Looking for some inspiration? This month, we lookat some tactics guerrilla marketers have used to rejuvenate theirmarketing.

  • A bakery prints a newsletter on the flip side of its breadlabels, which are inserted into the plastic bag with thebread.
  • A brewery tucks a mini-catalog touting T-shirts and mugs intoevery six-pack. Today, orders are approaching 2,000 per month andclimbing.

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