Last year's cinematic odes to the '70s, "BoogieNights" and "The Ice Storm," depicted the decade inall its tacky glory--a time when polyester reigned supreme,synthetics inspired oohs and aahs, and prepackaged TV dinnersdelighted convenience-seekers.
But during that same decade, a few daring dissenters shunned thesynthetic lifestyle and tapped into a more natural way of life.During the '70s, for example, Tom's of Maine began sellingnonphosphate liquid laundry detergent, natural toothpaste, naturalshampoo and, eventually, natural deodorant, mouthwash and shavingcream.
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