Home / Articles / Back To Basics

Back To Basics

Back To Basics Image
  • Posted on 22nd Sep, 2022 21:16 PM

Inventions, Profitability - Back To Basics - Entrepreneur.com

This story appears in the April 1998 issue of Entrepreneur. Subscribe »

Last year's cinematic odes to the '70s, "BoogieNights" and "The Ice Storm," depicted the decade inall its tacky glory--a time when polyester reigned supreme,synthetics inspired oohs and aahs, and prepackaged TV dinnersdelighted convenience-seekers.

But during that same decade, a few daring dissenters shunned thesynthetic lifestyle and tapped into a more natural way of life.During the '70s, for example, Tom's of Maine began sellingnonphosphate liquid laundry detergent, natural toothpaste, naturalshampoo and, eventually, natural deodorant, mouthwash and shavingcream.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks

Back To Basics View Story