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Bowled Over

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  • Posted on 23rd Sep, 2022 01:31 AM
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business - Bowled Over - Entrepreneur.com

This story appears in the January 2000 issue of Business Start-Ups magazine.

Twenty-three-year-old partners Jeremy Kraus and Sam Cohen were celebrated in our "Hot List" of 17 millionaires under age 30 last April. But we weren't the only ones who spotted the potential of their $5 million , Jeremy's MicroBatch Ice Creams.

Mail Boxes Etc. (MBE) named Kraus the winner of its "See Your on the Search II" for 1999. His prize: A 30-second commercial (which aired January 31, 1999) worth more than $1 million, the unofficial title of "Smallest Business on the Super Bowl" and $5,000.

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