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Brush With Success

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  • Posted on 23rd Sep, 2022 01:02 AM

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This story appears in the January 2000 issue of Entrepreneur. Subscribe »

It's the ultimate prize for any inventor--a free two-minuteinfomercial introducing your product to the world. That's justa small part of what Joe Durek and Lou Lentine, owners of ,-based Lentek International, received as winners of theInaugural Product Showcase held at the annual Electronic RetailingAssociation convention on October 17-19, 1999 in .

The product that helped the duo win by only one point is awaterless pet brush that keeps your pets clean and repels fleas."Instead of using sprays and chemicals, the brush [uses an airpurification system to remove odors from pets]," explainsLentine, 28, adding that the brush also contains an environmentallysafe flea repellant.

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