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Catch The Wave

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  • Posted on 23rd Sep, 2022 00:16 AM
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Franchise, business - Catch The Wave - Entrepreneur.com

This story appears in the January 2000 issue of Entrepreneur. Subscribe »

Whenever I commit myself to researching on the , therecomes a bleary-eyed moment when, after spending a good portion ofmy youth watching my processor choke down animated banner ads, Ithink, "If this is surfing, then why am I numb from the waistdown?"

Yes, I've spent days reviewing hundreds of Web sites dealingwith . My quest: to use the power of the Internet toaccess four-star franchising information. After all, we know thatthe Internet has forever changed franchising and will continue todo so into the next century. But can it change a potentialfranchisee's attempt to find, buy and operate the perfectfranchise?

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