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Content Is King

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  • Posted on 23rd Sep, 2022 03:42 AM
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Marketing - Content Is King - Entrepreneur.com

This story appears in the October 1999 issue of Entrepreneur. Subscribe »

As Dan Harrison, 39, sees it, information is power. The moreinformation this owner of poolandspa.com in Moriches on LongIsland, , gives his customers and prospects when they visithis (http://www.poolandspa.com), themore educated they become--and the more likely they are to visithis site again to purchase something.

Information, in fact, has always been the secret weapon inHarrison's arsenal. When he started his Web site backin 1994, visitors could purchase more than 50,000 hot tub, spa andpool products and services--and at the same time learn what to doif their pools were turning green or their spas were frothy.Visitors got that information by reading articles on the sitewritten by Harrison or his staff, or by posting questions onmessage boards, in chat rooms or on the "Ask the PoolGuy" feature.

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