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Critical Thinking

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  • Posted on 23rd Sep, 2022 10:03 AM
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business, International business - Critical Thinking - Entrepreneur.com

This story appears in the June 1999 issue of Entrepreneur. Subscribe »

Capitalizing on what appears to be an excellent expansionopportunity, your up-and-coming launches a venture in anemerging market. Before that effort can reach the black, however,something goes wrong . . . terribly wrong.

In one extreme case, when a tea importer with a facility inRwanda got caught in that country's bloody civil war--duringwhich several of his local employees were slaughtered--he had toclose down his site until the violence was over. Hopefully, thatwon't happen to you. But you might face a more common crisis.What if, for example, something goes haywire in a country'seconomy and its currency is devalued? Importer-exporter Robert D.Hisrich ran into that problem in Russia and was forced toconsiderably scale back his operations there. Regardless of theirsituations, the tea trader and ruble victim faced the same dilemma:What should they do next?

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