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Culture Counts

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  • Posted on 23rd Sep, 2022 00:02 AM

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According to a recent national survey of investors done byresearch firm Roper Starch Worldwide, culture can influenceinvestment decisions. Conducted for Ariel Capital Management Inc.,a black-owned and operated mutual fund company in , thestudy found that blacks invest more conservatively and expectlarger returns in a shorter time period than do nonblacks. Thestudy also found that while stock and mutual fund investments areat an all-time high, most blacks do not invest in them.

The reasons behind blacks' decisions may have todo with perception of . Black investors tend to be comfortablewith a moderate amount of risk but typically don't want to tieup their for a long time, says Stacy Bereck, senior projectdirector with Roper Starch. And that, in turn, may affect the typesof investments they make.

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