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Deep Freeze

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  • Posted on 23rd Sep, 2022 05:02 AM

Sales, Entrepreneur - Deep Freeze - Entrepreneur.com

This story appears in the September 1999 issue of Entrepreneur. Subscribe »

Clarence must have known what he was doing when hefirst conceptualized pre-packaged, frozen foods more than 60 yearsago. Somehow, the budding entrepreneur, who back then patentedseveral of his -freezing ideas, clued in to the fact thatAmericans love a home-cooked meal--but they also love poppingsomething in the microwave and kicking off their shoes while dinneris "served." Yes, The Birdseye Frosted Food Co. wasdestined for success even before microwaves became secondnature.

Through the years, other entrepreneurs have followed suit andhelped build a behemoth industry that now gathers $60 billion inannual retail and food-service sales. And while most of those salesderive from the Fortune 500s, there's still plenty of room forentrepreneurs to step up to the frozen-food plate.

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