Recently, AT&T and MCI made their intentions of going afterthe growing Internet access market loud and clear. AT&T isoffering all residential long-distance customers who sign up forits WorldNet Service in 1996 five free hours of Internet access permonth for an entire year. And MCI is touting similarly competitiveplans for its long-distance customers.
What does this mean for the approximately 3,000 existingInternet service providers (ISPs), many of whom are smallentrepreneurial companies? "To the entrepreneur, AT&T andMCI present a formidable challenge," says Don Heath, presidentand CEO of The Internet Society, which seeks global cooperation andcoordination for the Internet. "They've got the resourcesand the capabilities to offer services entrepreneurscan't."
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