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Famous First Words

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  • Posted on 21st Sep, 2022 12:47 PM
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Employment Law, business - Famous First Words - Entrepreneur.com

This story appears in the October 1998 issue of Entrepreneur. Subscribe »

Imagine this: You're crossing a busy street in midtownManhattan, and by some divine coincidence, you find yourself in theposition to heroically shove the CEO of a national TV network outof the path of an oncoming car. In deep gratitude, and afterlearning you're an , the famous exec rewards youwith three seconds of prime broadcast air time to sell your productor service. You think you've hit the jackpot. But what couldyou possibly say in those few precious seconds of entrepreneurialnirvana that could move a national TV audience to want yourproduct?

Gulp.

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