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For Good Cause

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  • Posted on 23rd Sep, 2022 06:31 AM

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This story appears in the July 1999 issue of Entrepreneur. Subscribe »

It's 4 a.m. You've just spent the past seven hoursreadying your business for the big sale you're startingtomorrow, updating your Web site and restocking your shelves, allthe while inhaling cup after cup of and yearning fordaylight savings time so you could just turn the back anhour.

You finally hit the sack, your body still quaking from thecaffeine, your eyes drooping withfatigue . . . two hours later, your alarm clockscreams, yanking you back into reality.

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