Sonny Hong began his company like many entrepreneurs do: nomoney--just some good connections. But when his graphic designfirm, Sonnyside Up, began to grow, he didn't seek help frominvestors; instead, he turned to freelancers.
"Coming out of school, I had no capital, no trust fund, noinvestors," says Hong, 34, who began his firm in 1995 duringgraduate school after doing some design work for a friend'sstart-up. "I couldn't afford much overhead. [Withfreelancers,] I didn't have to pay salaries. I didn't needany equipment [other than] my own computer." And he didn'thave to make space for employees in his apartment-cum-officespace.
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