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Friendly Competition?

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  • Posted on 23rd Sep, 2022 02:02 AM
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business - Friendly Competition? - Entrepreneur.com

This story appears in the December 1999 issue of Entrepreneur. Subscribe »

Felicia Lindau knows they're out there. Potentialcompetitors for Sparks.com, an online retailer of real greetingcards founded by the entrepreneur one year ago withpartner Jason Monberg, 27, run the gamut, from the corner gift shopto Amazon.com. That awareness was brought home during a recentmeeting with executives of another company, supposedly to exploresetting up a strategic alliance with Lindau's 70-personfirm.

"One of them laid down a briefcase and out popped one ofour from a year ago, which they had clearly[obtained] through channels we had not intended," recallsLindau, 32. "Someone to whom we had given a confidential copyof our had shared it with our ."

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