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  • Posted on 13th Sep, 2022 20:32 PM

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In 's presence cannot be manufactured. Noticethat I say "presence" and not "image." Imagecan be purchased with a fat checkbook and the creative genius ofthe wizards of Madison Avenue. But once the promotional campaignends and the image fades, is the presence still remembered?Presence, not image, is what customers remember--and what isremembered pays off.

Presence is a process of revelation that is part of the growthof an entrepreneur and his or her product or service. Presencecould be the personal style of an artist like Flavia Weedn, ownerof The Flavia Group Inc. in Santa Barbara, , whosecreative designs are seen on thousands of greeting cards, paperproducts and collectible gifts, or it could be the consistentgestures of unselfish service from a neighborhood store owner.Whatever form it takes, presence follows three basic rules:

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