Home / Articles / Get Real

Get Real

Get Real Image
  • Posted on 13th Sep, 2022 20:32 PM
  • 1061 Views

Entrepreneur, grow your business - Get Real - Entrepreneur.com

This story appears in the November 1996 issue of Entrepreneur. Subscribe »

In 's presence cannot be manufactured. Noticethat I say "presence" and not "image." Imagecan be purchased with a fat checkbook and the creative genius ofthe wizards of Madison Avenue. But once the promotional campaignends and the image fades, is the presence still remembered?Presence, not image, is what customers remember--and what isremembered pays off.

Presence is a process of revelation that is part of the growthof an entrepreneur and his or her product or service. Presencecould be the personal style of an artist like Flavia Weedn, ownerof The Flavia Group Inc. in Santa Barbara, , whosecreative designs are seen on thousands of greeting cards, paperproducts and collectible gifts, or it could be the consistentgestures of unselfish service from a neighborhood store owner.Whatever form it takes, presence follows three basic rules:

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks

Get Real View Story