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  • Posted on 23rd Sep, 2022 01:42 AM

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This story appears in the December 1999 issue of Business Start-Ups magazine.

When resounding thuds erupted from the , , officesof online gift-certificate Giftpoint.com Inc., I askedowners (and siblings) Doug and Julie Mahloch if amidinterview squabble had ensued. They assured me the ruckus in thebackground was only the construction work being done on their newoffice, but Nielsen, 32, did admit, "If we don't fightonce a day, we know we're not doing much."

Hardly rivaling Jerry Springer dysfunction, thisbrother/sister team's occasional tension stems from too manybrilliant ideas, according to Mahloch, 30. But having been inbusiness together since 1991 with anentertainment-coupon-book-turned-direct-mail venture, they'recertainly tuned in to each other's roles. "He's thebig-thinker, big-picture guy," she says, "and I jump in,start dialing the phone and talk to retailers."

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