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Happiness Is...

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  • Posted on 22nd Sep, 2022 23:16 PM
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Inventions, Profitability - Happiness Is... - Entrepreneur.com

This story appears in the January 1998 issue of Entrepreneur. Subscribe »

We know is rich. And successful. In fact, thoselabels seem too mild for him. He is, quite simply, the richest manin America and the most wildly successful entrepreneur entering the21st century. But is he happy?

If you're seeking an improved entrepreneurial existence thisyear, keep in mind that is in no way connected to .Richard Easterlin, an economic historian with the University ofSouthern California in , has found that, although thegross domestic product per capita in the United States has morethan doubled in the past half century, there has been absolutely noimprovement in the percentage of happy people. "Even thougheach generation has more than its predecessor, eachgeneration wants more than its predecessor," says Easterlin,who points out one of our most enduring cultural beliefs is thatanother 10 percent to 20 percent increase in income would make eachone of us perfectly happy.

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