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  • Posted on 22nd Sep, 2022 23:16 PM

Inventions, Profitability - Heaven Sent - Entrepreneur.com

This story appears in the January 1998 issue of Entrepreneur. Subscribe »

If the mark of an is seeing opportunity whereothers don't, then Jan Nytzen and Bjorn Lowenhielm, founders ofUniversal Cart Systems Inc. in , are entrepreneurs parexcellence. In the seemingly mundane world of food cartmanufacturing, the pair developed techniques that dramaticallyrearranged the of the product and provided entree to amultimillion-dollar opportunity.

Rather than welded steel, 's carts, which can beused for as well as merchandising, rely on modularcomponents made from aluminum extrusions. "What was made byfive workers in five days could now be done by one worker in a fewhours," says Lowenhielm. "[We realized] this was clearlysomething that had significant potential."

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