Fans of championship boxing know that a staple of the sport isthe introduction of the fighters by a ring announcer famous for hisadrenaline-inducing words "Let's get ready torummmmble!" Causing that kind of a rush on paperisn't easy, but this example teaches a lesson all entrepreneursmust learn: Introductions--especially in advertising--need to getthe juices flowing for readers to perk up.
That's my message to Lee Tubbs, who wrote recently with arequest for a brochure makeover. Tubbs owns Enviroguard Inc., anenvironmentally friendly pest control service in Chattanooga,Tennessee, whose distinction needs more play on the brochure'scover. Offering an alternative to chemical warfare, Tubbs says inhis piece, "Where treatment is required, nonchemicalprocedures are utilized in combination with low-impactbaiting???" These words show a sensitivity that prospects needto know about, starting right up front. Promoting that differencesimply can't wait until the inside of the brochure if you wantto maximize the readers' first impressions.
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
The Best Software Solutions and Tech Providers in the Franchising Industry
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.