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Highway To Heaven

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  • Posted on 23rd Sep, 2022 10:13 AM
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Promotions, business - Highway To Heaven - Entrepreneur.com

This story appears in the June 1999 issue of Entrepreneur. Subscribe »

Through the sheer ingenuity of their -based promotionaland sweepstakes management service, RealTime Media Inc. co-founderChuck Seidman and his partners, Bruce S. Allen, Bob Auxier, PeterJensen and Charles Ruderman, have persuaded some of America'smost admired companies to hire them.

The Haverford, Pennsylvania, firm has a lock on the technologyfor creating scratch-and-win promotions on the Internet (patentpending). Rather than scraping faux gold leaf off of a paperticket, Internet surfers scratch away with their mice to revealwhether they've won prizes.

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