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History Lessons

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  • Posted on 23rd Sep, 2022 10:03 AM

business marketing - History Lessons - Entrepreneur.com

This story appears in the June 1999 issue of Business Start-Ups magazine.

Steve Christini's new All-Wheel Drive Mountain Bike was all the buzz at two major bike trade shows, and the 27-year-old entrepreneur is on the verge of major success, now that a sales and agreement with a major bike manufacturer is in the works.

A passionate mountain biker, Christini felt there had to be a solution to an annoying problem with mountain bikes--they lose traction on steep inclines or sandy or slippery surfaces. Since he had a degree in mechanical engineering, Christini felt sure he could come up with a winning that would eliminate the problem.

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