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  • Posted on 23rd Sep, 2022 04:42 AM

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This story appears in the September 1999 issue of Entrepreneur. Subscribe »

In writing the history of commerce, it will be noted that pizzaand were united with an enthusiasm equal to thatdisplayed by the father of the bride--at a shotgun wedding.Consequently, the two concepts are inseparably joined and continueto spawn mutations that feed consumers' unquenchable desire formore dough.

Nowadays, the offspring of this union compete so aggressivelyfor the dollar that millions are spent just to convinceAmericans that one type of delivery box is better than the others.Discount pizza coupons flash through our hands and into the trashalmost daily. In essence, reviewing the pizza industry is likewatching the fat man at the egg-eating contest: Eventually, youhave to ask "How could there be room for more?"

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