Home / Articles / It's All About The Money

It's All About The Money

It's All About The Money Image
  • Posted on 23rd Sep, 2022 04:42 AM

business - It's All About The Money - Entrepreneur.com

This story appears in the September 1999 issue of Business Start-Ups magazine.

His mission is to make the whole time-consuming, intimidating,distasteful process of applying for a mortgage a relic of the past.Traditionalists may scoff at 35-year-old Daniel Geduldig'shomebased in tiny Dillsburg, ; his rapid-firequips; his offbeat ; and his practice of completingmortgage applications by phone in the evening, rather than meetingwith clients in person during the business day. But he's theone laughing all the way to the bank.

In just five years, using unconventional methods, Geduldig,owner of Dan the Mortgage Man Inc., has turned a $5,000 investmentinto a $17 million business, named one of the fastest-growingcompanies in central Pennsylvania by virtue of its skyrocketingsales. "Half the people who see my ads roll their eyes andwouldn't have anything to do with me," Geduldig says."But my clients would vote for me for president."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks

It's All About The Money View Story