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It's His Party

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  • Posted on 23rd Sep, 2022 01:01 AM
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Equity financing, Marketing - It's His Party - Entrepreneur.com

This story appears in the January 2000 issue of Business Start-Ups magazine.

Sick of sending the traditional bouquet of flowers, Jeff Contiwas desperate to find a unique gift that would actuallysurprise his girlfriend while she was on a trip to backin 1992. So he mailed her a special box of that was supposedto play a personal message when she opened it. Instead, shereceived a box of chocolates with an audiocassette abruptly thrownin. Can you say "rip-off"?

Inspired by the lame gift, Conti went on to develop a much morenovel token of love--an entire surprise party in a box. To clarify,absorb Conti's vision: The Happy Birthday PartyBook, a bookthat, when opened, surprises the recipient with an inflating Mylarballoon, a special greeting card that plays "HappyBirthday" and an assortment of gifts and party favors.

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