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It's In The Game

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  • Posted on 23rd Sep, 2022 02:16 AM

Marketing, Franchises - It's In The Game - Entrepreneur.com

This story appears in the December 1999 issue of Entrepreneur. Subscribe »

Watching . Helping young people. Making money. If thoseare three of your favorite things, opening a Collegiate Sports ofAmerica (CSA) franchise may be right up your alley. Started in 1982by Jeff Duva, CSA is a recruiting service where franchiseeswork as liaisons between college recruiters and andjunior college , scouting young players in theirterritories and marketing them to college programs all over thecountry.

But CSA's bread and butter isn't the superstar athlete.It's the other 98 percent of kids who need the promotion andexposure that CSA offers through its recruiting Web site (http://www.csasports.com) andpartnerships with CBS-Sportsline and the Associated Press.PrepStar Magazine, CSA's football and basketballrecruiting publication, has also helped make CSA a recognizablename in the sports biz.

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