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It's Your Party

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  • Posted on 22nd Sep, 2022 21:42 PM
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Inventions, Profitability - It's Your Party - Entrepreneur.com

This story appears in the March 1998 issue of Business Start-Ups magazine.

When you hire Naomi Kolstein to plan an event, be prepared for something fun and fresh. "My company provides celebrity look-alikes, imposter speakers, magicians, DJs, dancers and a variety of other talented entertainers. We arrange corporate treasure hunts and custom-written murder mystery gatherings," says Kolstein, president of Naomi's World of Inc. in New Hempstead, New York. "We try to be as creative as possible and to exceed the client's expectations."

Kolstein is a prime example of the special breed of innovative, ultra-organized entrepreneurs who earn their fortunes as professional event planners. Planners typically arrange and execute entire events--everything from sales meetings, staff retreats and company picnics to birthday, holiday and children's parties--for both corporate and private clients. For Kolstein, this frequently involves selecting sites, preparing menus, lining up speakers and entertainers, decorating meeting facilities and arranging sound systems.

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