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Keeping Your Cool

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  • Posted on 23rd Sep, 2022 04:42 AM

Marketing, Entrepreneur - Keeping Your Cool - Entrepreneur.com

This story appears in the September 1999 issue of Business Start-Ups magazine.

The trouble with selling things on the street, from shoppingbags or from the trunk of your car, is that when it rains, you getawfully wet.

But who cares? no longer needs an umbrella. Severalyears ago, he and his friends (Carl Brown, J. Alexander Martin andKeith Perrin) were on the avenues and in the alleys, sellingclothing they designed to any New Yorker they could find. "Itcame out of necessity . . . to make everydaymoney," says John, now 29. "After awhile, we startedliking what we were doing."

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