There are some distinct advantages to not being the biggestplayer in the market. "We'd rather be the best thanthe biggest," says Rodney S. Belden, president of O.E. MeyerCo. in Sandusky, Ohio. The 115-employee company suppliesoxygen-related products to the welding supply and health-caremarkets and, with annual sales of $25 million, competessuccessfully against much larger companies.
What's more important than size, Belden believes, is acompany's ability to serve its customers and make a profit.Often, staying small makes it easier to manage your business, reactto market fluctuations and focus on the bottom line. You can be arespected leader in a market without being a giant, Beldensays.
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