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Listen To The Band

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  • Posted on 23rd Sep, 2022 10:03 AM
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Marketing, business - Listen To The Band - Entrepreneur.com

This story appears in the June 1999 issue of Entrepreneur. Subscribe »

Radical , by its very nature, can be applied byorganizations both large and small across a wide diversity ofindustries. It often finds a champion in the most unlikelyplaces.

The Grateful Dead, for example, would seem a strange bedfellowin any collection of exemplary organizations. A rock'n' roll band, and a defunct one at that, seems hardly theplace to find lessons in and marketing.

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