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Mac Is Back

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  • Posted on 23rd Sep, 2022 00:16 AM
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Entrepreneurial, Franchise - Mac Is Back - Entrepreneur.com

This story appears in the January 2000 issue of Entrepreneur. Subscribe »

Back in the 5th century B.C., the Greek playwright Euripideshypothesized, "None can hold fortune still and make itlast." To put it in 21st-century entrepreneurial terms, evenif you find success, you can't sit on your duff and expect tomaintain the same level of good fortune.

Perhaps didn't think of the success he found withhis first few McDonald's restaurants back in the 1950s alongthose exact lines. But there was something that told Kroc toseize the day, to run with his good fortune and build his companyinto the now-ubiquitous $39 billion giant that's claimed theNo. 1 spot in our 21st annual Franchise 500® issue. Simplyput, he was a visionary.

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