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Making Headlines

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  • Posted on 14th Sep, 2022 02:01 AM
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Employment Law, business - Making Headlines - Entrepreneur.com

This story appears in the November 1998 issue of Entrepreneur. Subscribe »

Have all your attempts to grab the media's attentionproduced less-than-stellar results? The problem could be themessenger. Despite your best efforts, if you don't know theright way to approach the media, your pitches may be falling ondeaf ears. And getting it right is important. After all, publicitycan play an important supporting role in your advertising effortsand bring in business you wouldn't have otherwise had.

Here are a few key ways to grab--and keep--media attention:

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