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  • Posted on 22nd Sep, 2022 21:16 PM

Inventions, Profitability - Market Watch - Entrepreneur.com

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You've decided to start your own , butwhat are you going to do for that's better ordifferent than what your competitors are doing? consultant Rob Fey, author of The 200 MinuteMarketing System (Fey Marketing Inc.), offers thefollowing step-by-step process for answering this importantquestion.

1. Define your core competency. Make the mostof what you do best in your . Fey advises newentrepreneurs to use what he calls the "law of focus.""Instead of being everything to everyone, be significant to avery specific audience," Fey says. Once you determine yourstrengths, focus on two or three products or services thatrepresent what you do best.

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