It should come as no surprise that the sexes are planets apartwhen it comes to shopping.
It also comes as no surprise that women are the primary holidayshoppers in the United States. According to 1998-1999 statisticsfrom the International Mass Retailers Association, women do themajority of holiday shopping in 58 percent of households and sharethat duty with men in 20 percent of households. Men are the primaryshoppers in just 18 percent of households.
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