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On Target

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  • Posted on 13th Sep, 2022 15:32 PM

Sales, Entrepreneur - On Target - Entrepreneur.com

This story appears in the April 1997 issue of Entrepreneur. Subscribe »

Let's say you've got a product that appeals to a numberof different audiences and you want to target each audience'sneeds individually in your . What's yourstrategy?

If you're running a giant company like , it'sblitzkrieg. You can do a media fan-out that includes ads in 50different industries' publications, from printing to paving toplumbing, from florists to furniture to freight. No problem.

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