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On The Bandwagon

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  • Posted on 23rd Sep, 2022 10:14 AM
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This story appears in the June 1999 issue of Entrepreneur. Subscribe »

The cute toy you once saw in your local gift shop is now inevery home, and the movie everyone raved about last year istoday's top-selling video. Were you able to predict the ensuinginsanity? Do you have the ability to identify the longevity of acurrent trend? If you've answered yes, the next question youneed to ask yourself is: "How can I profit?"

When demand for a particular product is high, prospectiveentrepreneurs who see an angle should jump on the gravy train.Since the 1997 release of Titanic, for example,entrepreneurs have cashed in on the hype with everything from 3-Dpuzzles to dinnerware.

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