Home / Articles / On The Flip Side

On The Flip Side

On The Flip Side Image
  • Posted on 22nd Sep, 2022 23:31 PM

Inventions, Profitability - On The Flip Side - Entrepreneur.com

This story appears in the January 1998 issue of Entrepreneur. Subscribe »

consultant George Allen calls it "the mostunderutilized tool in American enterprise." Is itthe ? Human billboards? Actually, it's somethingvirtually every already has.

It's the back of your business card--and it's justwaiting to be called into action. Allen, whose Indianapolis-basedcompany, GFA , specializes in the development andoperation of manufactured home communities, prints a loanamortization chart and a return-on-investment formula on the flipside of his business card. This makes Allen's card soindispensable that recipients rarely throw it away. "A lot ofpeople have told me the only two cards they carry are theirs andmine," Allen says.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks

On The Flip Side View Story