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On Top Of The World

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  • Posted on 22nd Sep, 2022 21:31 PM

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This story appears in the April 1998 issue of HomeOfficeMag.com.

Armed with little more than a modem and access to the ,today's homebased entrepreneur can become an instant contenderin the international marketplace. But it takes more than a modemand a to become an instant success in thatmarketplace.

Pitching your products to the international community involvesthe same issues you're concerned with domestically:What concepts, images or slogans will attract customers? Whatstrategies will work best in this market? Unless you're at oncea linguist, an anthropologist and a diplomat, you may find thesequestions difficult to answer. Successful international marketingdemands an understanding of language as well as cultural issues,sensitivities and symbolism. Something as simple as the colors ofyour Web site can mean the difference between a sale and a culturalfaux pas.

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