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Pass The Pretzels

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  • Posted on 23rd Sep, 2022 04:02 AM
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Meetings not as productive as they should be? Make a party of them.

This story appears in the October 1999 issue of Entrepreneur. Subscribe »

In most , you have two basic personalitytypes: the creative folks, who often work in sales and orproduct development, and the business people, whose jobs are tomanage the company's and other resources. Reaching apoint where the two can meet and learn to function together can bea challenge.

Daniel Katsin hit on a solution to this problem when he beganconducting creative . Katsin, 46, is president ofKatsin/Loeb in , where monthly staffmeetings might easily be confused with parties.

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