In most business operations, you have two basic personalitytypes: the creative folks, who often work in sales and marketing orproduct development, and the business people, whose jobs are tomanage the company's money and other resources. Reaching apoint where the two can meet and learn to function together can bea challenge.
Daniel Katsin hit on a solution to this problem when he beganconducting creative meetings. Katsin, 46, is president ofKatsin/Loeb Advertising in San Francisco, where monthly staffmeetings might easily be confused with parties.
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