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Perfect Pitch

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  • Posted on 13th Sep, 2022 23:16 PM

Sales, Entrepreneur - Perfect Pitch - Entrepreneur.com

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A few years ago, an editor at a large house told me astory about some of her bestselling . She claims fans willsay just about anything to get their hands on these celebritywriters' latest releases, including "calling my officeshortly before the authors' new books are released and saying:`My father's in the hospital dying. Couldn't you just getthe book to me ahead of time so he can read it before he goes?'"

Compelling elicits dramatic, action-packed responseslike these. That's why top sales stars learn to write salesletters with the flair of bestselling authors. Whether it's asales letter, brochure, flier or other piece, it'simportant to become a student of the written word early in thebuilding of your business.

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