Home / Articles / Perfect Pitch

Perfect Pitch

Perfect Pitch Image
  • Posted on 13th Sep, 2022 23:16 PM
  • 1497 Views

Sales, Entrepreneur - Perfect Pitch - Entrepreneur.com

This story appears in the June 1996 issue of Entrepreneur. Subscribe »

A few years ago, an editor at a large house told me astory about some of her bestselling . She claims fans willsay just about anything to get their hands on these celebritywriters' latest releases, including "calling my officeshortly before the authors' new books are released and saying:`My father's in the hospital dying. Couldn't you just getthe book to me ahead of time so he can read it before he goes?'"

Compelling elicits dramatic, action-packed responseslike these. That's why top sales stars learn to write salesletters with the flair of bestselling authors. Whether it's asales letter, brochure, flier or other piece, it'simportant to become a student of the written word early in thebuilding of your business.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks

Perfect Pitch View Story