As a copywriter who has always chauvinistically maintained thatwords are the most important part of advertising, I neverthelesshave to concede the following: Before there was the written word,there were pictures for communication (as in drawings on cavewalls). Pictures are a faster "read" than words have everbeen. And finally, as the oft quoted saying goes, a picture isworth a thousand words.
So, while I usually harp on the kind of verbiage advertisingshould have, this month I want to give the visual element itsdue.
The Day After 9/11, This Family-Owned Jam Company Lost All of Its Airline Business. But One Son's Strategic Rebrand Has Brought Lasting Success.
The Art of Active Listening Requires Leaving Your Ego Behind
Using This Color in Your Facebook Ads Could Increase Your Click-Through Rate
Almost 3 Decades Ago, I Wrote Myself a Check for $1 Million, When I Had Nothing. Here's Why.
This Entrepreneur's Wellness Tech Platform Was Inspired By His Grandma's Garden
Here Are the 7 Traits You Need to Get Rich in the Restaurant Industry
Yankee Candle Founder's $23 Million Estate Comes With an Indoor Water Park and Two 'Car Barns'