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Picture Perfect

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  • Posted on 13th Sep, 2022 18:16 PM

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This story appears in the January 1997 issue of Entrepreneur. Subscribe »

As a copywriter who has always chauvinistically maintained thatwords are the most important part of , I neverthelesshave to concede the following: Before there was the written word,there were pictures for (as in drawings on cavewalls). Pictures are a faster "read" than words have everbeen. And finally, as the oft quoted saying goes, a picture isworth a thousand words.

So, while I usually harp on the kind of verbiage advertisingshould have, this month I want to give the visual element itsdue.

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