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Position For Profits

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  • Posted on 22nd Sep, 2022 22:16 PM
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Inventions, Profitability - Position For Profits - Entrepreneur.com

This story appears in the February 1998 issue of Business Start-Ups magazine.

Here's a tiny fact that can have an enormous impact on yourbottom line: There's a major difference between what you'reselling and what your customers are buying.

"In the factories, we make cosmetics; in the stores, wesell hope," Charles Revson, founder of , is reported tohave said. He understood that while he was blush, powderand mascara, what really mattered to his customers was how thoseproducts made them feel. Revson was the idea ofbeauty.

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