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Private Party

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  • Posted on 22nd Sep, 2022 22:41 PM
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Inventions, Profitability - Private Party - Entrepreneur.com

This story appears in the February 1998 issue of Entrepreneur. Subscribe »

Here's news you can use: Adding private labels to yourmerchandise mix can build your store's identity, strengthencustomer loyalty and boost your profit margins.

"Private-label products help differentiate yourbusiness from the competition," explains Denise Leathers,executive editor of Private Label News, a trade magazine."You're offering customers something they can't getanywhere else."

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