Home / Articles / Read All About It

Read All About It

Read All About It Image
  • Posted on 13th Sep, 2022 18:31 PM
  • 1076 Views

Venture - Read All About It - Entrepreneur.com

This story appears in the January 1997 issue of Entrepreneur. Subscribe »

To read, you need nothing but words. But to read seriously--thatis another proposition. Serious reading involves equipment.Accessories. Ingenuity. Style. Serious readers need monogrammedvelvet pillows to support their . They need cherrywood lapdesks to compose letters, gold-nibbed fountain pens to lend splashto their signatures, and note pads with night lights to capturelate-night inspirations.

Until Lori Granger Leveen, 39, and Steve Leveen, 42, creators ofthe Delray Beach, -based Levenger catalog, beganpurveying what they call "tools for serious readers," noone dreamed readers were such a vast--and acquisitive--market. Infact, no one outside the dreamed readers were amarket at all.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks

Read All About It View Story