Just what is a good idea? For most inventors, the answer is aproduct they would like to have themselves. But that's notenough for a successful introduction. An inventor has to be able toprofitably develop a product for customers who will buy it. This isa difficult task.
When I evaluate an idea, I look for products an inventor withlimited resources can introduce to the marketplace and sell for aprofit. I've worked with inventors for more than 20 years asboth a marketing manager and a marketing consultant and have helpedthem introduce more than 25 industrial and consumer products.
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