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Ready Or Not?

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  • Posted on 22nd Sep, 2022 23:01 PM
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Inventions, Profitability - Ready Or Not? - Entrepreneur.com

This story appears in the January 1998 issue of Business Start-Ups magazine.

Just what is a good ? For most inventors, the answer is aproduct they would like to have themselves. But that's notenough for a successful introduction. An inventor has to be able toprofitably develop a for customers who will buy it. This isa difficult task.

When I evaluate an idea, I look for products an inventor withlimited resources can introduce to the marketplace and sell for aprofit. I've worked with inventors for more than 20 years asboth a manager and a marketing consultant and have helpedthem introduce more than 25 industrial and consumer products.

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