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Rookie Rules

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  • Posted on 23rd Sep, 2022 04:42 AM

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This story appears in the September 1999 issue of Business Start-Ups magazine.

Steve Niewulis played in the minor leagues for the New YorkYankees before injuries to his rotator cuff cut short his career.Not wanting to give up , Niewulis, 32, decided to combinehis baseball talents with a clever idea and create a businessthat's since taken him to the big leagues.

When he had played in an independent league in , Niewulisnoticed he and the other players had trouble keeping their handsdry while batting. That problem inspired his big idea: He attacheda sweat-busting rosin bag to a wristband so a player could use itto dry off the bat handle between pitches.

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