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Running With The Bulls

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  • Posted on 23rd Sep, 2022 10:03 AM
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This story appears in the June 1999 issue of Entrepreneur. Subscribe »

When Harry S. Dent Jr. predicted in 1989 that a long-term stockmarket boom was about to begin, everyone thought he was crazy. Thebestseller lists were filled with doom-and-gloom volumes, and Denthad to self-publish his first book, Our Power to Predict:Revolutionary New Tools for Predicting Our Economy and the Futureof Business.

Dent also foresaw falling mortgage rates, the elimination of theU.S. government's budget deficit by 1998 and the decline ofJapan's economic prowess. He restated that rosy outlook in hisfirst commercially published book, 1992's The Great BoomAhead: Your Comprehensive Guide to Personal and Business Profit inthe New Era of Prosperity (Hyperion Press). Although stillswimming against the evidence, it sold 300,000 copies. Now on thebestseller lists is The Roaring 2000s: Building the Wealth andLifestyle You Desire in the Greatest Boom in History (Simon& Schuster). This time, everyone is paying attention.

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