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Satisfaction Guaranteed!

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  • Posted on 22nd Sep, 2022 21:30 PM

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This story appears in the April 1998 issue of Entrepreneur. Subscribe »

How many times have you heard or read the "satisfaction guaranteed"? This phrase has been sooverused and underdelivered that most of us automatically disregardit when we see it. But what if you took this old-fashioned notionand gave it some teeth? How would that affect your ?

A guarantee is a written assurance that something is ofspecified quality or that it will perform satisfactorily for agiven period. A money-back guarantee states that if yourproduct doesn't perform properly or you don't deliversatisfactory , your customer gets a full refund.

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